Although a computer is used to clean up minor problems or to set type, camera-ready color-separated artwork is always preferable to ensure accuracy and avoid misinterpretations. Unfortunately, there is not a designer on staff; therefore changes will be limited to minor adjustments. In the event minor changes, color separations, photo rescreens, curves, etc. are needed, the charge will be $55.00 per hour.

Halftone screens and photos are limited to napkins and placemats only. Artwork must be submitted with 20-40% tone. All halftone screens are applied to artwork when art is output to film or vellum sheets. Actual halftone pictures are not possible on plastic products. We recommend line drawing art instead. $55.00 per hour art charge will apply if artwork is altered to remove halftones or screens.

For a quality print, we require a 600 ppi (pixel per inch) resolution. For images that are process colored and multi-toned and are to be used for 4/c process printing the resolution required is 300 ppi or greater, but as always vector art is preferred. The two images below demonstrate low resolution 72 ppi image (right) vs. high resolution 600 ppi image (left).

There are thousands of clip art images available. If you require us to research clip art, the fee will be $20.00 to research and process it. Paper proofs are required when clip art research has been done.

If you are sending artwork electronically, either via email or on disk, please use the following guidelines:

1. Artwork email address: art@sala-dfsp.com
   For 24 hour service (with applicable charge): speedsterart@sala-dfsp.com
2. Be sure to include your company name, phone number and purchase order number. If this is not provided, TGI is not responsible for matching up the art with the order.
3. We do spot color using the following imprinting methods:
   • High Lines Cups and Napkins: Offset Printing
   • 500 Line Cups: Screen Printing
   • 500 Line Napkins: Letterpress
4. The following programs are acceptable:
   • MAC:
     • Adobe Illustrator 10.0 (preferred) in .ai or .eps format
     • Adobe Photoshop 6.0
     • Corel Draw 11
     • Streamline 4.0
     • Adobe Acrobat 5.0
     • Pagemaker 6.5
     • Freehand 8.0
   • PC:
     • Adobe Illustrator 9.0
     • Corel Photo Paint
     • Corel Draw 8.0
   • Please note files sent in tiff, jpeg, or bitmap cannot be altered-only viewed and used “as is”.
5. Artwork must be black and white. No gradual fades or halftones. Some exceptions apply where process printing is available.
6. The only acceptable mailed in artwork is in a high quality line art solid spot color format. Due to the fact that process colors print in halftones, artwork cannot be mailed in a process color format, it must be sent on disk or email.
7. Due to color variations in computer screens, we cannot match colors to your file without a PMS or standard color specified or a paper color swatch included.
8. Multicolored artwork should be sent in a format where the colors have been separated. If the artwork is not separated, art charge will apply.
9. For your protection, always provide a hard copy of your artwork (a fax is acceptable). This is to insure your artwork is imprinted as you intended. If a hard copy is not provided, your order will be scheduled for a paper proof so that you may verify your artwork. Production time will begin after receipt of written proof approval.

There will be a variation of 2-4% (1/16" to 1/8") on 2-color and 3-color registration. Press proofs are strongly recommended on artwork with close registration. 100% perfect registration cannot be held.

1/c - One color.
2/c - Two spot colors.
3/c - Three spot colors.
4/c - Four spot colors.
4/c Process - The printing process that creates the illusion of a thousands of colors by the use of 4 separate colors, cyan, magenta, yellow, black.
Bitmap - A non-vector, rasterized computer image file type with file extension .bmp, color scheme can be RGB color, grayscale, or bitmapped.
Bitmapped - A black and white image with no gray tonal values, file type does not have to be .bmp.
CMYK - Cyan, Magenta, Yellow, blacK - The colors that the printing industry uses to print process colors.
Font - A computer file that consists of shapes that represent letters of the alphabet along with numbers and other characters entered by use of a computer keyboard (type style and or look of type).
Gradients - Fading from one tonal value to another.
Grayscale - A color scheme that consists of gray tonal values of ink and has no color just (black and white tones).
Links - Mainly used in Adobe Pagemaker and QuarkXpress but is sometimes used in Adobe Illustrator. Links are files that are connected to the main layout file and is where the main file gets the information that is placed into it. Example: you create a new quark document, you place a
photograph into the quark document, the quark document gets the photograph from the file, if the photograph is edited, when the quark document is updated the photograph in quark is also updated.
LPI - (Lines Per Inch/dots per inch/line screen) - The amount of dots in a straight line of one inch of a halftone screen, examples on previous page shows example of 10 lpi at a 45 degree angle and 65 lpi at a 45 degree angle, lpi on most products are at 65 lpi and go up to 120 lpi on 4 color
process printing but lpi is determined by what line screen that particular press can hold.
Missing Links - Where the original placed file is not included with layout file, therefore layout file has no reference and will print incorrectly.
Outlines/Curves - Text in an art file without the use of fonts to create the shape of the letters, therefore there will not be any font problems (text converted to editable vector art).
Pixels - square blocks of information that include color or tonal information for each pixel.
PPI - (Pixels Per Inch) - The amount of pixels per inch in a computer file, this measurement defines the resolution of an image, four color non vector images need to be at least at 300ppi and bitmapped images need to be at least at 600ppi for best quality.
Rasterized art - Art that is defined by pixels.
Resolution - The image quality of a computer file indicated by number of PPI (pixels per inch), if too low of a resolution, the file will print very rough looking, otherwise know as pixelated.
Reversed text - Where the text itself is not printed in ink but the area around the text is printed.
RGB - Red, Green, Blue - The colors your computer monitor uses to create the colors that you see on the screen.
Spot color - A premixed (hand mixed) ink color.
Tones - A % value of a color to create an illusion of a lighter color.
Vector art - Art that is defined not by pixels but by points to create the illusion of lines. Also, each entity of a piece of vector art is editable. sometimes known as "clickable art".

Art is too low of rez.
-Send better quality high resolution art work (vector art is preferred).

Need Vector art.
-create art in curves/outlines.

Which One?
-If there are two or more different looking images in a file or two or more different files then we need to know which piece of artwork is to be ok'd.

Missing/Substitute fonts.
-When the person that created the computer file has a certain font specified in the file but we do not have that font on our computer system, our system substitutes the font that is needed with a default font, the best solution to this problem is to create fonts to outlines/curves.

Detail will fill.
-when there is more detail in a picture/computer file than the press can hold resulting in for example two thin lines next to each other mesh together to create one slightly thicker line.

Registration.
-Registration is the ability to line up two or more colors on a finished product and keep the two colors in the same position over time, Tranter Graphics has a 2-4% registration variance which equals out to about 1/16" - 1/8", this means that the two or more colors that the customer is having printed on the product may be as far as 1/8" out of alignment with the first one or two colors. Solution: The best solution to this problem is to move the colored sections farther apart so as to make the problem less noticeable.

Text will fill.
-When small text is reversed, ink spreads to fill text area. Solution: Make text larger or bolder.

Text will fall away.
-When text is too small or the lines of text are too thin. Solution: make text larger or more bold.

MPS Error
-The error we get when a vector file is somehow corrupted when saving, sending in the email, or writing a CD. Solution: re-save the art file and resend file.

Tones must be 20-40%.
-Any tone larger than 40% will turn to 100% and any tone lighter than 20% will turn to 0%. Thus, all tones must be either 0%, 20-40%, or 100% on all presses. The only exception is the four color process napkins, but we still recommend 20-40% on those.

No gradients
-Gradients are tones that fade from one % to another % and or one color to another color. When gradients are printed there are very defined points of separation between %. Also all tones less than 20% will turn to 0% and tones darker than 40% will turn to 100%.